From a humble NFT collection to a global phenomenon, the Pudgy Penguins NFTs have redefined what it means to build a successful intellectual property (IP) using web3 rails. With merchandise, storytelling, and brand partnerships, Pudgy Penguins has cemented itself as a cultural icon.

“Freebies” are often misused to scam people, and in the crypto space, airdrops serve as a similar tactic for scammers to steal assets by exploiting the victim's wallet address.

Crypto airdrops are a marketing strategy in which projects freely distribute tokens, including NFTs, to users' wallet addresses as a promotional activity or a reward mechanism for the community.

Crypto airdrops are a marketing strategy in which projects freely distribute tokens, including NFTs, to users' wallet addresses as a promotional activity or a reward mechanism for the community.