Transak, the leading fiat-to-crypto payment gateway, today announced a strategic partnership with the TOWER Ecosystem, a unique initiative by Animoca Brands that combines traditional free-to-play gaming with the exciting play-to-earn model of blockchain gaming. Transak is the first and the only on-ramp for the TOWER Ecosystem. This integration will enable users to purchase TOWER tokens ($TOWER) directly with fiat currency, making it more accessible for users and enthusiasts worldwide.

The cryptocurrency landscape, once a niche domain for tech enthusiasts, is now experiencing a surge in mainstream interest. According to the Crypto.com report of January 2024, the global cryptocurrency owners grew 34% within a year, reaching 580 million in December 2023. 

As government bodies race towards regulating cryptocurrencies, a commonality is emerging in the implementation of laws — KYC verification.